At the core of the FRA product line is the horse named 'Freedom'. His name and portrait adorn the FRA logo. This horse was converted to bitless riding at the age of fourteen. This inspired the founder of the company with the vision that there could be a great demand for horse-friendly products in the market. The FRA product line is marketed by the wholesale company Wilde Äcker GmbH.
FRA products stand out for incorporating horse-friendly aspects into their designs. The FRA range does not include traditional bitted bridles and saddles but offers a wide selection of bitless bridles and bareback pads. In addition to promoting bitless and treeless riding, FRA also advocates for shoeless riding. The wholesaler is an importer for Cavallo hoof boots.
We do not carry everything from FRA in our assortment, but we can order anything from FRA. If there's something specific from FRA that you're interested in and it's not listed in our inventory, feel free to send us an email.